Marketing Coordinator

Responsibilities

Content management and creation

• Coordinate and oversee the production of original marketing content across channels (digital, print, social, email, and events).
• Ensure all content aligns with brand standards, organisational messaging, and agreed tone of voice.
• Provide editorial support, including reviewing and proofreading materials for accuracy, consistency, and quality.
• Support the creation of compelling written and visual content to support campaigns and product launches.

Templates, tools and marketing enablement

• Develop and maintain a suite of standard marketing templates (press releases, newsletters, campaign briefs, social posts, presentations, etc.).
• Ensure templates are up to date, easy to use, and accessible to wider teams.
• Provide guidance to staff and partners on using approved materials and templates.

Graphics and visual content

• Produce high-quality graphics, images, and visual assets for campaigns, presentations, and digital channels.
• Manage the organisation’s central library of design assets, ensuring they meet brand and accessibility standards.
• Liaise with external designers or agencies where needed.

Brand and tone of voice compliance

• Act as a guardian of the organisation’s tone of voice and brand identity.
• Review and approve marketing materials to ensure adherence to brand guidelines.
• Deliver briefings or training to internal teams on tone of voice, content standards, and good practice.

Digital publishing and channel management

• Upload and publish content across all promotion platforms, including social media channels, in-house media systems, websites, partner platforms, and other marketing channels.
• Schedule posts and updates in line with campaign plans and content calendars.
• Ensure all published content is visually consistent and optimised for each channel.

Email marketing and data management

• Manage the organisation’s central mail-shot/CRM system (e.g., Mailchimp, HubSpot, Dotdigital).
• Build, schedule, and deliver email campaigns and newsletters.
• Maintain and update marketing data lists in accordance with GDPR and data protection requirements.
• Monitor campaign performance and provide insights to improve engagement.

Campaign coordination and reporting

• Support the planning and execution of integrated marketing campaigns.
• Maintain campaign calendars, deadlines, and project trackers.
• Compile basic analytics and performance reports across digital, email, and social platforms.
• Ensure all campaign activity is properly documented and archived.

Experience, Skills and Qualifications

• Experience in marketing coordination, content production, or a similar creative/communications role.
• Strong writing, editing, and proofreading skills with exceptional attention to detail.
• Basic graphic design skills (e.g., Canva, Adobe Creative Suite).
• Understanding of brand, tone of voice, and content quality standards.
• Experience with social media platforms, content scheduling tools, email marketing systems, and CRM platforms.
• Excellent organisational skills and the ability to manage multiple tasks and deadlines.
• Knowledge of GDPR and data management best practice is desirable.

Personal Attributes

• Creative thinker with a proactive, solutions-focused approach.
• Strong communicator and confident collaborator.
• High level of accuracy, consistency, and quality control.
• Comfortable working in a fast-paced environment with multiple stakeholders.